VA · jury_instructions
Va. Model Jury Instr. Civ. No. 40.450
False Advertising (Va. Code Ann. § 18.2-216): Finding Instruction
You shall find your verdict for the plaintiff if he proved by the greater weight of the evidence:
(1) that the defendant intended to sell or otherwise dispose of [merchandise; securities; service;
land; lot; (name or described other property)];
(2) that the defendant caused to be [made; published; disseminated; circulated; placed before the
public] in a [newspaper; book notice; pamphlet; letter; or other form of communication] an
advertisement of any sort regarding such [merchandise; securities; service; land; lot; (name or
describe other property)];
(3) that the advertisement contained a [promise; assertion; representation; statement of fact] which
was untrue, deceptive or misleading; and
(4) that the plaintiff suffered a loss as a result.
You shall find your verdict for the defendant if the plaintiff failed to prove one or more of the
elements above.
History
Virginia Model Jury Instructions – Civil, Release 26, April 2026. The unannotated set, posted by the Supreme Court of Virginia at vacourts.gov; the book states that it is made available with the permission of the publisher, Matthew Bender & Company, Inc.
Provenance
- Source
- vacourts.gov
- Retrieved
- 2026-10-11
- Edition
- civ-2026-04-01
- Content hash
6d5bc25bb0b8b9993b83f63de7ea70d0a4b46493523ad4a6b3ebc0e30e3984ef
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