VA · jury_instructions
Va. Model Jury Instr. Civ. No. 40.400
False Advertising (Va. Code Ann. § 18.2-216): Issues
Your verdict must be based on the facts as you find them and on the law contained in all of
these instructions.
The issues in this case are:
(1) Did the defendant intend to sell or otherwise dispose of [merchandise; securities; service; land;
lot; (name or describe other property)]?
(2) Did the defendant cause to be [made; published; disseminated; circulated; placed before the
public] in a [newspaper; book; notice; pamphlet; letter; or other form of communication] an
advertisement of any sort regarding such [merchandise; securities; service; land; lot; (name or
describe other property)]?
(3) Did that advertisement contain a [promise; assertion; representation; statement of fact] which was
untrue, deceptive or misleading?
(4) Did the plaintiff suffer a loss as a result of the defendant’s acts?
(5) If the plaintiff is entitled to recover, what is the amount of damages?
On these issues, the plaintiff has the burden of proof.
Your decisions on these issues must be governed by the instructions that follow.
History
Virginia Model Jury Instructions – Civil, Release 26, April 2026. The unannotated set, posted by the Supreme Court of Virginia at vacourts.gov; the book states that it is made available with the permission of the publisher, Matthew Bender & Company, Inc.
Provenance
- Source
- vacourts.gov
- Retrieved
- 2026-10-11
- Edition
- civ-2026-04-01
- Content hash
603be064c80d6c841ed145b9d301b4d19b11e74fe57feb788e7c2ee545fc3516
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