BOP Program Statement 8200.04 ch. 4 § 7

UNICOR and its importance to the Bureau. Although Wardens can

participate in sales calls at their discretion, Wardens should be

involved in marketing.

a. Audience. Methods through which the Warden can support

UNICOR via marketing calls include:

PS 8200.04

June 11, 1997

Page 4-6

! speaking to community groups on the mission of UNICOR;

! promoting UNICOR through Community Relations Boards and

Federal Executive Boards;

! making presentations to local political and civic

leaders;

! contacting customers or potential customers to discuss

UNICOR; and

! providing UNICOR displays at community events.

b. Responsibilities

(1) Institution. Wardens are primarily responsible for

marketing calls, which shall be made as appropriate. Wardens or

their representatives shall contact sales staff for additional

information.

(2) Sales Department. Sales staff shall be available to

assist the institution. When possible, sales staff shall provide

a sales history regarding the customer, and shall have giveaway

items to distribute.

(3) Marketing Department. The Marketing Department shall

develop a list of customers in each institution's geographic

area. In addition, the Marketing Department shall provide

catalogs, displays, and other promotional materials as requested.

c. Frequency. At the Warden's discretion, these shall count

as sales calls made by the institution.

d. Budget. The institution where a UNICOR factory exists

shall pay costs.

e. Reporting Requirements. Quality contacts Wardens make

shall be reported via the Weekly Activity Report submitted to the

Regional Director. The appropriate staff member within each

region shall forward a copy of all reports indicating contacts to

the Deputy Director of Sales, Marketing and Customer Service for

review and further action.