US · guidance
BOP Program Statement 8200.04 ch. 2 § 5
EVALUATION/MEASUREMENT CRITERIA
a. Promotional Publications. The Marketing Department shall
gather routine information, such as identifying how the customer
learned about UNICOR, by telephone. In addition, mail surveys
shall be conducted periodically to evaluate the effectiveness of
promotional publications.
b. Publications Inventory. Measurement criteria shall be
based on maintenance of adequate stock to meet customer needs.
c. Videotapes and Slides. Survey instruments shall be
developed to evaluate effectiveness of promotional videos.
d. Trade Shows. The number and type of catalogs requested
during a trade show shall routinely be reported.
e. Mailings to Customers. Effectiveness of promotional
mailings shall be measured by rate of return versus number of
pieces mailed, and orders generated when that information is
available.
f. Advertising. The number of customer replies generated
directly from advertising shall be maintained and reported.
Advertising shall also be evaluated by surveying telephone
customers to determine whether an advertisement prompted the
request, and by coding the address listed with advertisements.
Survey instruments shall be developed to measure advertisement
effectiveness.
g. Customer Follow-Up. Periodic telephone surveys shall be
conducted to determine the success of trade shows and in support
of advertising, direct mail, and other promotional activities.
PS 8200.04
June 11, 1997
Page 3-1
CHAPTER 3
SALES DEPARTMENT PROCEDURES
History
PS 8200.04 dated 1997-06-11
Provenance
- Source
- bop.gov
- Retrieved
- 2026-09-20
- Edition
- bop-ps-2026-09-20
- Content hash
336a7eda5d6ca91ea7507b5740376d28b7ca98ee002df97e50419cd4c7fe50b8
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