BOP Program Statement 8200.04 ch. 2 § 3

activities are managed by the Marketing Department and program

managers in the following areas:

# Support for institutional sales;

# Advertising, catalogs, UNICOR web site, and promotional

literature;

# Staffing and coordinating trade shows, both field and

corporate-sponsored; and

# Maintenance of the corporate marketing database.

Within this framework, the Marketing Department is responsible

for:

a. Production and distribution of promotional publications,

including catalogs, UNICOR web site, product sheets,

brochures, flyers, and price lists, in support of products,

services, and sales.

b. Production and distribution of videotapes promoting UNICOR

products, services, and the Corporation.

c. Exhibits and trade shows, including promotion of shows

and/or UNICOR presence at shows.

d. Direct mailings to customers and potential customers.

e. Advertising.

f. Publication of the Schedule of Products.

PS 8200.04

June 11, 1997

Page 2-2

g. Promotional activity for new products, coordinated with the

appropriate program managers and the Sales Department.

h. Maintenance of a marketing database in support of these

activities.

i. Evaluation and measurement of promotional materials.

The training and programmatic aspects of UNICOR's mission shall

be included as part of the overall promotional activities.