US · guidance
CMS Pub. 100-16, ch. mc86c16b, § 60
Marketing
As with any MA plan, SNPs must market to all individuals eligible to enroll. For example, if a
SNP is offered for institutionalized enrollees at select LTC facilities, the SNP must market to all
Medicare Part A and/or Part B enrollees residing in those facilities. D-SNPs may wish to work
with their respective states to identify an acceptable method of marketing towards dual-eligible
enrollees. Refer to the Medicare Marketing Guidelines for further information on marketing
requirements for SNPs.
History
(Rev. 123, Issued: 08-19-16, Effective: 08-19-16, Implementation: 08-19-16)
Provenance
- Source
- cms.gov
- Retrieved
- 2026-08-25
- Edition
- iom-2026-08-25
- Content hash
d0f4b50d09a917c93463e179fe7b0e4e8f9b3169188075214710455f4e3595ad
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