US · guidance
CMS Pub. 100-16, ch. 4, § 100.6
Marketing RI Programs
MA plans may include information about RI Programs in marketing materials as long as
those communications are provided to all current and prospective enrollees without
discrimination. Additionally, any marketing of RI Programs must be done in conjunction
with marketing of plan covered benefits.
Importantly, reward and/or incentive “items” may not be offered to potential enrollees
under any circumstances. Nominal gifts as part of promotional activities are separate
and distinct from RI Programs. For more information about the marketing aspects of RI
Programs as well as promotional activity guidance, see the Medicare Marketing
Guidelines at https://www.cms.gov/Medicare/Health-
Plans/ManagedCareMarketing/FinalPartCMarketingGuidelines.html.
History
(Rev. 121, Issued: 04-22-16, Effective: 04-22-16, Implementation: 04-22-16)
Provenance
- Source
- cms.gov
- Retrieved
- 2026-08-25
- Edition
- iom-2026-08-25
- Content hash
b13b33b3a2ee4cdc247b909431e43a493b8cb2731833ec120c898f757c6884be
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