CMS Pub. 100-11, ch. 3, § 40.4

42 CFR 460.82(e)(2)

All marketing material text, including footnotes, must be printed with a font

size equivalent to or larger than Times New Roman twelve (12)-point. The

equivalency standard applies to both the height and width of the font.

Exceptions to the font size rule, include:

• Television ads;

• ID cards;

• Internal tracking numbers;

• Logos with taglines; and

• Media, such as newspapers and social media, where the PO does not

have control over the font size.

40.5 – Use of Teletypewriter (TTY) Telephone Numbers

Section 504 of the Rehabilitation Act

PO’s must include a TTY telephone number in the same font, size, and style

as the other telephone numbers whenever they list their customer service

telephone number, except as outlined below. POs may use their own TTY

telephone number or a state relay service, as long as the telephone number

is accessible from TTY equipment. TTY customer service telephone numbers

must be toll-free.

TTY telephone numbers do not need to be included in:

• Outdoor advertising (ODA) or banner/banner-like ads; and

• Radio ads and radio sponsorships (e.g., sponsoring an hour of public

radio)

The TTY number used in television ads may be a different font, size, or style

than other telephone numbers to limit confusion.