CMS Pub. 100-11, ch. 3, § 30.6.7

42 CFR 460.82(b)

A template includes placeholders for variable data that may be populated by

a PO. Templates allow POs to submit one “master document” with variable

elements tailored to one or multiple PACE centers. Variable elements may

include the PO name, address, telephone number, and/or URL.

POs must submit templates in HPMS and indicate how the variable data will

be populated. POs should insert the name of the field using brackets (e.g.

[PO name]), or by populate the fields with all variables (e.g., [PO name

Center A, PO name Center B, PO name Center C]). Template Materials will

have only one marketing ID number regardless of the number and

combination of variables.

40 – Accessibility and Formatting Requirements

40.1 – Anti Discrimination

42 CFR 460.32(a)(2), 460.82(e)(1), 460.112(a)

POs are prohibited from any discriminatory marketing practices with the

exception of being able to target those individuals who may be eligible for

the PACE program (Chapter 5, Section 20.1 of the PACE Manual). Moreover,

PACE participants have the right not to be discriminated against in the

delivery of required PACE services based on race, ethnicity, national origin,

religion, sex, age, sexual orientation, mental or physical disability, or source

of payment. POs must comply with other anti-discrimination rules and

requirements.