MS · rules
Miss. R. Prof. Conduct 7.4
LEGAL SERVICE INFORMATION
(a) Each lawyer or law firm that advertises his, her or its availability to provide
legal services shall have available in written form for delivery to any potential client:
(1) A factual statement detailing the background, training and experience of
each lawyer or law firm.
(2) If the lawyer or law firm claims special expertise in the representation of
clients in special matters or publicly limits the lawyer's or law firm's practice
to special types of cases or clients, the written information shall set forth the
factual details of the lawyer's experience, expertise, background, and training
in such matters.
Further, any advertisement or written communication shall advise any
potential client of the availability of the above information by prominently
displaying in all such advertisements and communications the following
notice: FREE BACKGROUND INFORMATION AVAILABLE UPON
REQUEST.
(b) Whenever a potential client shall request information regarding a lawyer or
law firm for the purpose of making a decision regarding employment of the lawyer or
law firm:
(l) The lawyer or law firm shall promptly furnish (by mail if requested) the
written information described in paragraph (a) of this Rule.
(2) The lawyer or law firm may furnish such additional factual information
regarding the law firm deemed valuable to assist the client.
(c) A copy of all information furnished to clients by reason of this Rule shall be
retained by the lawyer or law firm for a period of five years after the last regular use of
the information.
(d) Any factual statement contained in any advertisement or written
communication or any information furnished to a prospective client under this Rule shall
not:
(1) Be directly or inherently false or misleading;
(2) Be potentially false or misleading;
(3) Fail to disclose material information necessary to prevent the information
supplied from being actually or potentially false or misleading;
(4) Be unsubstantiated in fact; or
(5) Be unfair or deceptive.
(e) Upon reasonable request by The Mississippi Bar, a lawyer shall promptly
provide proof that any statement or claim made in any advertisement or written
communication, as well as the information furnished to a prospective client as
authorized or required by these Rules, is in compliance with paragraph (d) above.
(f) A statement and any information furnished to a prospective client, as
authorized by paragraph (a) of this Rule, that a lawyer or law firm will represent a client
in a particular type of matter, without appropriate qualification, shall be presumed to be
misleading if the lawyer reasonably believes that a lawyer or law firm not associated
with the originally retained lawyer or law firm will be associated or act as primary
counsel in representing the client. In determining whether the statement is misleading in
this respect, the history of prior conduct by the lawyer in similar matters may be
considered.
History
[Adopted effective June 22, 1994; amended February 11, 1999.] [Amended February 11, 1999.] Comment: Consumers and potential clients have a right to receive factual, objective information from lawyers who are advertising their availability to handle legal matters. The Rule provides that potential clients may request such information and be given an opportunity to review that information without being required to come to a lawyer's office to obtain it. Selection of appropriate counsel is based upon a number of factors. However, selection can be enhanced by potential clients having factual information at their disposal for review and comparison.
Provenance
- Source
- courts.ms.gov
- Retrieved
- 2026-09-25
- Edition
- 2026-09-25
- Content hash
fd42a8037110cf5acd0da615594fdd072144edb30f34e4a34de6db8930c57b1e
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