MRPC Rule 7.1

A lawyer may, on the lawyer’s own behalf, on behalf of a partner or associate, or on behalf of

any other lawyer affiliated with the lawyer or the lawyer’s law firm, use or participate in the use

of any form of public communication that is not false, fraudulent, misleading, or deceptive. A

communication shall not:

(a) contain a material misrepresentation of fact or law, or omit a fact necessary to make the

statement considered as a whole not materially misleading;

(b) be likely to create an unjustified expectation about results the lawyer can achieve, or state or

imply that the lawyer can achieve results by means that violate the Rules of Professional

Conduct or other law; or

(c) compare the lawyer’s services with other lawyers ’ services, unless the comparison can be

factually substantiated.

Except as otherwise provided in this rule, a lawyer who is a retired or former justice, judge,

referee, or magistrate may use the title (“justice,” “judge,” “referee,” or “magistrate”) only when

the title is preceded by the word “retired” or “former.” A justice, judge, referee, or magistrate

who is removed from office or terminated on grounds of misconduct is prohibited from using the

title.

This rule governs all communications about a lawyer’s services, including advertising permitted

by Rule 7.2. Whatever means are used to make known a lawyer’s services, statements about

them should be truthful. The prohibition in paragraph (b) of statements that may create “an

unjustified expectation” would ordinarily preclude advertisements about results obtained on

behalf of a client, such as the amount of a damage award or the lawyer’s record in obtaining

favorable verdicts, and would ordinarily preclude advertisements containing client endorsements.

Such information may create the unjustified expectation that similar results can be obtained for

others without reference to the specific factual and legal circumstances.