ME · rules
M.R. Prof. Conduct 7.2
ADVERTISING
(a) Subject to the requirements of Rules 7.1 and 7.3, a lawyer may
advertise services through written, recorded or electronic
communication, including public media.
(b) A lawyer shall not give anything of value to a person for
recommending the lawyer’s services except that a lawyer may
(1) pay the reasonable costs of advertisements or communications
permitted by this Rule;
(2) pay the usual charges of a legal service plan or a not-for-profit
or qualified lawyer referral service. A qualified lawyer referral
service is a lawyer referral service operated, sponsored or
approved by a bar association or bar regulatory organization;
(3) pay for a law practice in accordance with Rule 1.17; and
(4) refer clients to another lawyer or a nonlawyer professional
pursuant to an agreement not otherwise prohibited under
these Rules that provides for the other person to refer clients
or customers to the lawyer, if
(i) the reciprocal referral agreement is not exclusive, and
(ii) the client is informed of the existence and nature of the
agreement.
(c) Any communication made pursuant to this rule shall include the
name and office address of at least one lawyer or law firm
responsible for its content.
Provenance
- Source
- courts.maine.gov
- Retrieved
- 2026-09-24
- Edition
- 2026-09-24
- Content hash
a2ae5806112e515ea0c8821529c713dd07e25d1f0e88436157dc464f703b96e4
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