AK · jury_instructions
Alaska Civil Pattern Jury Instruction 10.03B
Unfair Act or Practice Defined
In deciding whether an act or practice is unfair, you should consider the following factors:
(1) whether the act or practice offends public policy, that is, whether it falls within some existing concept of unfairness that society has established through law or otherwise;
(2) whether the act or practice is immoral, unethical, oppressive, or unscrupulous; or
(3) whether the act or practice causes substantial injury to [consumers or competitors or businesses]. “Substantial injury” is injury that is not trivial or speculative.
Unfairness may be found because of the degree to which the act or practice meets one or more of these factors. An act or practice may be unfair even though it is not deceptive.
History
Alaska Civil Pattern Jury Instructions 10.03B, dated Revised 2020; list of updates: May 2020. Prepared by the Alaska Civil Pattern Jury Instructions Committee; published by the Alaska Court System. The Alaska Court System states that these instructions "have not been approved or promulgated by any court or the Alaska Bar Association."
Provenance
- Source
- courts.alaska.gov
- Retrieved
- 2026-09-24
- Edition
- 2026-09-24
- Content hash
512c8c35ddc29a0d81b49f400e9244fd759443325d72a13da8bda0f9c7efb6bd
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